The Heart Behind Vital Jewelry Co.

Hi! I’m Emma, the founder of Vital Jewelry Co.

As a woman-owned small business, I’m here for the rebels, the bookworms, and the couples who want a piece of jewelry as unique as they are. Which is why I’ve built a business dedicated to high-end, high-character jewelry that’s made to last a lifetime.

Your Design Partner & Advocate

I don’t just sell; I help you create. My specialty is walking you through the custom design process from start to finish. Think of me as your creative translator: I take your vision (or your partner’s secret Pinterest board) and partner with master jewelers to bring it to life.

I facilitate every technical detail between you and the makers to ensure that what we create isn't just beautiful, but structurally sound and of the highest quality. My goal is to take the stress out of the "unknown" so you can focus on the magic of getting exactly what you want.

The Collections

Beyond custom engagement work, Vital Jewelry Co. is home to my curated collections. From book-themed treasures to my signature "expressive" jewelry (yes, for those who love a well-placed swear word), these pieces are designed for people who aren't afraid to show a little personality.

P.S. I love Chai, K-Dramas, Anime, Books, the Beach, My Husband, and My little Frenchie, Bastien (and not necessarily in that order).