About Us

I had a vision. It's amazing - here we are.

But for real, hey everyone, my name is Emma and I felt inspired to start this whole thing because I myself, purchased a "fuck" necklace which was made of 14k and diamonds. Every time I wore it, I always got laughs, smiles and compliments.

The problem I saw was that being in the industry, I had access to groups that others didn't and so I wanted to create higher quality and start sharing with the world.

It makes people laugh and it expresses that part of me that loves to use the word "fuck" - I mean it's so versatile, who doesn't use it?

So, here we are - a line of jewelry that all started with a simple "fuck".

P.S. I love Chai, K-Dramas, Anime, Books, the Beach, My Husband, and My little Frenchie, Bastien (and not necessarily in that order).